Relativ News
How Oakley Earns a Second Look on Sandton Drive As professionals navigating South Africa’s vibrant media landscape, we’ve all heard it before: Out of Home (OOH) is one of the most powerful, public, and trusted platforms available. It lives embedded in the rhythms of daily life, reaching audiences at scale with unmatched visibility. But visibility...
As families across South Africa prepare to hit the highways this Easter, boots packed, kids buzzing, GPS set and snacks overflowing, there’s one place almost every journey begins: the forecourt. Once viewed as a simple stop along the route, the forecourt has evolved into something far more powerful: a high‑intent retail media environment positioned at the intersection...
For decades, Out-of-Home advertising was treated as a supporting channel — a high-impact canvas for brands, but rarely a strategic platform in its own right. In 2026, Digital Out-of-Home (DOOH) is no longer just media. It is fast becoming the physical interface between brands, cities, and people. Screens are evolving into data-driven nodes, locations are...
Every so often, a campaign comes along that doesn’t just take up media space — it owns the conversation. “The OG Influencer” campaign is one of those rare pieces of work that gets the industry talking, passersby smiling, and clients rethinking what it really means to influence behaviour. In a world obsessed with content creators, algorithms, and follower counts...
South Africa’s padel scene is booming, and it’s more than just a sport—it’s a lifestyle. With a young, dynamic, and tech-savvy audience, the padel community is the perfect target for brands looking to connect with active, trendsetting consumers. Through Relativ Media’s exciting partnership with Dream Box Media, your brand can take center stage with cutting-edge...
At Relativ Media, we believe that every brand has a story worth telling — and when those stories celebrate real people and purpose, the impact is truly unforgettable. Recently, we had the privilege of partnering with Absa South Africa on a vibrant and inspiring campaign that brought local entrepreneurs and changemakers into the spotlight — quite literally...
“Life is a succession of lessons which must be lived in order to be understood.” — Ralph Waldo EmersonRelativ Media turns 10 years old — and what a journey it has been. To say we’ve learned along the way would be putting it mildly. These past ten years have been filled with challenges, victories, pivots...
The Future of DOOH: Programmatic, Convergence, and the Perfect Media Mix In today’s rapidly evolving advertising landscape, Digital Out-of-Home (DOOH) has firmly established itself as a cornerstone of modern marketing strategies. As the lines between media channels continue to blur, DOOH is being propelled into new realms of efficiency, flexibility, and impact. Our goal is...
The Importance of PDOOH Advertising in an Omnichannel Strategy Imagine the passing traffic, vehicular or pedestrian, to a billboard that could display only relevant content to the audience passing it, showing an ad for a product that is tailored specifically to its passing trade, well stop imagining. This is Programmatic Digital Out-of-Home (PDOOH) advertising at...