Big
Ideas
Product launches and city-scale spectacles, we turn heads, transforming bold creative into physical reality. This is a look at what’s possible when the canvas is a building, a precinct, a billboard, or an entire street.
Bring your campaigns to life
Stand out from the ordinary and create something extraordinary.
Big
Turning an idea into execution.
For us it’s not just selling spaces, instead more about building experiences. Building wraps, LED integrations, projection, cut-outs, water features, custom fabrication, if you can imagine it, we’ve probably already built something like it.
Every campaign here started as a brief and ended as a moment people stopped for.
Innovation is not an afterthought – it’s the backbone of a great campaign strategy. At Relativ Media, our production teams bridge the gap between creative vision and real-world execution. We don’t tone down ambitious ideas.
We build them!
Katherine Waterfall
The Vision: GroupM briefed an innovation concept for the launch of Universal TV’s Almost Paradise: waves that didn’t stay on the screen. The idea was for the ocean in the creative to crash over the front of the billboard and spill onto the street below, cycling through peak traffic so Sandton’s commuters saw the tropical setting of the series literally pouring out of the digital site.
The Activation: We transformed the Katherine & West digital screen into a working fountain, a first for the South African market. Our production team custom-built a water system beneath the screen and synchronised it with the content, so as the waves on the LED broke, real water cascaded over the edge and down the face of the site. Real-time day/night triggers kept the flow timed to the creative and lit the water after dark, and the crash cycle repeated periodically across the morning and evening peaks. With partial exclusivity on the site, Almost Paradise owned the intersection for the launch, turning a billboard into a spectacle that commuters stopped to film and share.
Heineken CBD Wrap
The Vision: Dominate one of the city’s busiest intersections with a bold, unmissable brand presence that commands attention day and night.
The Activation: We executed a massive, high-impact building wrap strategically positioned on the corner, utilizing custom illumination elements to ensure the creative transformed into a glowing urban beacon after dark.
Inverroche Living Billboard
The Vision: Bring the rich, botanical essence of Inverroche Cape Fynbos Gin to life through a dramatic 3D outdoor installation.
The Activation: We crafted a giant, 3D “living bottle” that physically protruded from the face of the billboard, accented by lush botanical details and integrated lighting that illuminated the intricate structure and branding at night.
We See Your Story
The Vision: Launch Absa’s We See Your Story campaign — the next chapter of its #YourStoryMatters brand platform — with a moment that put real South Africans, not the bank, at the centre. Alice Lane in Sandton’s richest square mile was chosen as the stage.
The Activation: The Alice Lane digital screen became the campaign’s launch canvas. Portraits and personal stories of everyday individuals — “Master’s student. Pioneer. Barrier breaker.” — were revealed on the screen in front of media, influencers and the campaign participants themselves, then broadcast nationally through a live Expresso Morning Show crossing from the site and interviews on Metro FM, 702 and 947. The launch event unfolded beneath the screen, with the site anchoring the media moment rather than merely amplifying it.
Mixology Launch
The Vision: Own the corner, not the billboard. Vuse wanted a multi-format takeover that launched Mixology in a Pod in three dimensions.
The Activation: Anamorphic 3D content on the digital screen made the flavours appear to leap out over Smith Street, while the surrounding static sites were lit with LED strip beading tracing the device and ingredients. A giant QR code on the wall completed the takeover, driving commuters straight to the launch.
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Transform Your Brand’s Presence with Next-Gen OOH Media
From interactive programmatic displays to iconic high-impact installations, let’s craft an immersive experience that commands attention.