Digital Out Of Home
DOOH – Digital Out Of Home – The future of outdoor advertising, with the ability to update content in real-time and ensure for relevant and up-to-date campaign communication. This has been bolstered with the addition of Programmatic Advertising which offers automation of the ad buying and selling process using algorithms. Over the past decade, digital out-of-home (DOOH) has combined the proven success of OOH with the revolutionary capabilities of a digital channel, making it one of the fastest-growing and most impactful mediums in advertising today.