DOOH – Digital Out Of Home – The future of outdoor advertising, with the ability to update content in real-time and ensure for relevant and up-to-date campaign communication.
Over the past decade, digital out-of-home (DOOH) has combined the proven success of OOH with the revolutionary capabilities of a digital channel, making it one of the fastest-growing and most impactful mediums in advertising today.
When exposed to large format DOOH, consumers report a 6% increase in brand consideration.
Benefits of DOOH
Contextually relevant content increases ad effectiveness by 17%
Large format DOOH increases brand consideration by 6%
Premium DOOH increases brand trust by 13%
Contextually relevant content increases consumer brain response by 18%