Relativ News
South Africa’s padel scene is booming, and it’s more than just a sport—it’s a lifestyle. With a young, dynamic, and tech-savvy audience, the padel community is the perfect target for brands looking to connect with active, trendsetting consumers. Through Relativ Media’s exciting partnership with Dream Box Media, your brand can take center stage with cutting-edge...
At Relativ Media, we believe that every brand has a story worth telling — and when those stories celebrate real people and purpose, the impact is truly unforgettable. Recently, we had the privilege of partnering with Absa South Africa on a vibrant and inspiring campaign that brought local entrepreneurs and changemakers into the spotlight — quite literally...
“Life is a succession of lessons which must be lived in order to be understood.” — Ralph Waldo EmersonRelativ Media turns 10 years old — and what a journey it has been. To say we’ve learned along the way would be putting it mildly. These past ten years have been filled with challenges, victories, pivots...
The Future of DOOH: Programmatic, Convergence, and the Perfect Media Mix In today’s rapidly evolving advertising landscape, Digital Out-of-Home (DOOH) has firmly established itself as a cornerstone of modern marketing strategies. As the lines between media channels continue to blur, DOOH is being propelled into new realms of efficiency, flexibility, and impact. Our goal is...
The Importance of PDOOH Advertising in an Omnichannel Strategy Imagine the passing traffic, vehicular or pedestrian, to a billboard that could display only relevant content to the audience passing it, showing an ad for a product that is tailored specifically to its passing trade, well stop imagining. This is Programmatic Digital Out-of-Home (PDOOH) advertising at...
In today’s fast-paced world, capturing the attention of consumers at the right moment is more crucial than ever. With Relativ Media’s innovative In-Mall Digital Advertising offering, brands now have the perfect opportunity to connect with shoppers precisely where it matters most—at the point of purchase. Shopping malls are not just destinations for retail therapy; they...
At Relativ Media, we firmly believe in the transformative power of compassion and the joy that comes from giving back to our community. Recently, we had the privilege of joining hands with Reach For A Dream on a mission close to our hearts. Together, we visited Chris Hani Hospital and Thelle Mogoerane Regional Hospital, spending...