South Africa’s padel scene is booming, and it’s more than just a sport—it’s a lifestyle. With a young, dynamic, and tech-savvy audience, the padel community is the perfect target for brands looking to connect with active, trendsetting consumers. Through Relativ Media’s exciting partnership with Dream Box Media, your brand can take center stage with cutting-edge digital out-of-home advertising, reaching padel enthusiasts where they play and socialize.
Why the Padel Community?
Padel is South Africa’s fastest-growing sport, captivating a diverse and engaged audience. Here’s why this community is a goldmine for brands:
- Massive Growth: Since its introduction in late 2019, padel has exploded in popularity. As of 2025, over 110,000 active players were hitting the courts, and with the sport’s rapid rise, this number is likely to continue to increase for years to come.
- Affluent Audience: According to the BrandMapp survey, about 50% of padel players are among South Africa’s top earners, living in households with monthly incomes exceeding R40,000—placing them in the wealthiest 5% of the population.
- Diverse Demographics: The player base is evenly split between men and women, with nearly 60% aged 35–65. Around 80% of players are concentrated in Gauteng and the Western Cape, making it easy to target key urban hubs.
- Social and Connected: Padel’s doubles format and accessibility create a tight-knit, social community. Clubs like Africa Padel Club have WhatsApp groups with ~700 members, buzzing with game plans and event organizing.
The Padel Landscape in South Africa
The infrastructure supporting this sport is growing as fast as its fanbase:
- Court Explosion: South Africa boasts over 650 padel courts across over 200 venues according to Padel Build, up from 400 courts in 2023. With a potential capacity for 2,500 courts, the growth shows no signs of slowing. Most courts are in major metros like Johannesburg, Cape Town, Pretoria, and Durban, with new facilities popping up in Knysna, George, and Gqeberha.
- Affordable Access: Playing padel is wallet-friendly, with courts costing ~R400/hour, or R100 per person for a doubles match. High demand has already helped many venues recoup their ~R1 million per court construction costs.
- Organized Growth: The South African Padel Association (SAPA), formalized in 2019, is driving the sport forward with provincial leagues, national championships, and plans for competitive international teams.
Why Partner with Relativ Media?
The padel community isn’t just active—they’re influential, engaged, and passionate about lifestyle and innovation. Furthermore the Africa Padel venues are not simply a place to play padel, but a community based lifestyle environment, with fantastic restaurants and some of the flagship venues in South Africa, such as Sandton, The V&A Waterfront, Camps Bay and Salt Rock. By partnering with Relativ Media and Dream Box Media, your brand can:
- Reach this vibrant audience through state-of-the-art digital out-of-home advertising at padel venues.
- Connect with players during high-energy tournaments, social games, and coaching clinics.
- Tap into a community that’s shaping the future of sport and lifestyle in South Africa.
Join the Padel Revolution
From casual players to competitive athletes, the padel community is diverse, affluent, and growing fast. With high-profile endorsements, media coverage, and landmark events like the upcoming Premier Padel tournament—the first on African soil—there’s no better time to align your brand with this dynamic crowd.
Ready to make your mark? Contact Relativ Media to explore advertising opportunities and connect with South Africa’s padel enthusiasts.
Our Platform: https://youtu.be/Fa-jCFefLFw
Africa Padel Clubs: https://www.africapadel.com/clubs
Let’s get your brand in the game!
